Videndum is right at the heart of the growing the content creation market.
Videndum's purpose, "to enable the capture and sharing of exceptional content", continues to be highly relevant. 2021 saw strong market recovery and, post-pandemic, our markets are larger and growing faster.
We are executing well on our strategy to deliver organic growth, margin improvement and growth through M&A.
Our strategic priorities
Market growth is being driven by technology advancements and by four different structural growth drivers, all growing double-digit; 75% of the Group’s business is exposed to these. Videndum is particularly focused on allocating resources and capital for video transmission/streaming in our Creative Solutions Division and for content creation and audio capture in our Media Solutions Division. We also continue to invest in our digital capabilities to benefit from the ongoing transition to the higher margin e-commerce channel.
We are focused on improving our operating profit margins towards our mid-teen goal as volumes grow and we deliver strong operating leverage. Our margin improvement drivers include higher pricing to reflect product quality and brand strength, growing online sales, continued operating efficiencies, in-sourcing, recovering the margin in our Creative Solutions Division, and capturing synergies from acquisitions.
We have a clear M&A strategy which is focused on investment in video transmission/streaming in Creative Solutions and in content creation and audio capture in Media Solutions.