Videndum is uniquely positioned at the heart of the content creation market, with market-leading, premium brands in defensible niches.
Approximately 90% of our revenue comes from professional content creators and about 80% of our products are considered to be mission critical to our customers.*
The Group is exposed to strong market growth drivers as the content creation market is now larger and expected to grow faster than pre-pandemic.
Organic growth is being driven by technology advancement and by the significant changes in the way people capture, consume and share content. We estimate that 75% of the Group’s business is exposed to four main structural market growth drivers, which have all been experiencing double-digit growth. We continue to develop innovative new technology to improve our customers’ productivity by developing products which reduce set up time and lower operating costs. This is becoming increasingly important to our customers and drives demand for new and replacement products.
Retail e-commerce drives demand for digital visual content as new products need to be photographed and filmed frequently to be published online, for example across the fashion, food, real estate and hospitality industries.
We estimate that c.30% of the Group’s revenue is exposed to retail e-commerce which we serve with intuitive products used in studios and a growing number of enterprise facilities. This drives demand for our professional photography and videography equipment, including supports, backgrounds, lighting and carrying solutions, mainly benefiting our Media Solutions Division.
Spending on original content creation for subscription TV channels like Netflix, Amazon Prime Video and Disney+ drives demand for our equipment.
We estimate that c.30% of the Group’s revenue is exposed to subscription TV, including: our video transmission and monitoring systems, and camera accessories in Creative Solutions; lighting equipment, mobile power and supports in Production Solutions; and supports and audio capture in Media Solutions.
TikTok and YouTubeplus
There has been significant growth in vloggers and influencers creating and sharing video and audio content on social media platforms like TikTok and YouTube.
We estimate that there are more than 40 million vloggers (with a following of over 1,000 people) who share and monetise their videos or podcasts. Improving the quality of their content is enormously important to their success – and that is what Videndum products help them do.
We estimate that c.10% of the Group’s revenue is exposed to vloggers and influencers who use our JOBY supports, lights and microphones, and our backgrounds to create high-quality content. The JOBY customers of today will potentially transition to Videndum’s other premium brands, as they become the film-makers, broadcasters and professional photographers of the future.
Live streaming of video has grown strongly across multiple verticals, such as broadcasting, medical, industrial and gaming to maintain communications and facilitate remote collaboration. For example, governments, schools, houses of worship and businesses rely on high-quality, secure, zero or low delay video transmission to communicate with their communities, customers and employees.
This market growth driver accounts for c.5% of the Group’s revenue and is increasing. There is a high demand for remote
wireless video within hospital operating rooms, where Amimon’s proprietary zero delay technology is being used by the leading medical equipment providers.
Creative Solutions has developed a new high end streaming technology called ART (“Adaptive Reliable Transport”) which delivers secure, ultra-low latency, broadcast-quality video and audio for mission-critical video transport over public networks. The team is working on miniaturising ART into smaller devices and to embed ART across the Teradek product range.
Technology advancement driving shorter product replacement cyclesplus
Sustained R&D investment in innovative new technology to improve our customers’ productivity is key to enabling our premium brands to maintain their already strong market positions and, in places, gain share. Last year, about half of our revenue came from new products launched in the last three years.