Our industry

Videndum operates in one of the most exciting global markets; that of content creation.

This dynamic market has been transformed over the past decade and will continue to change. Driven by social media, streaming services, live sports and events broadcasting, and technology innovation, image capture and content creation has grown exponentially, with millions of videos and still images taken and shared globally every day.

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Videndum Media Solutions

The Media Solutions Division designs, manufactures and distributes premium branded equipment for photographic and video cameras and smartphones, and provides dedicated solutions to professional and amateur photographers/videographers, ICCs, vloggers/influencers, enterprises, governments and professional musicians. This includes camera supports (tripods and heads), smartphone and vlogging accessories, lighting supports and controls, LED lights, motion control, audio capture and noise reduction equipment, camera bags and backgrounds, marketed under the most recognised accessories brands in the industry. Media Solutions represented approximately 50% of Group revenue in 2022.

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Videndum Production Solutions

The Production Solutions Division designs, manufactures and distributes premium branded and technically advanced products and solutions for broadcasters, film and video production companies, ICCs and enterprises. Products include video fluid heads, tripods, LED lighting, batteries, prompters and robotic camera systems. It also supplies premium services including equipment rental and technical solutions. Production Solutions represented approximately 30% of Group revenue in 2022.

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Videndum Creative Solutions

The Creative Solutions Division develops, manufactures and distributes premium branded products and solutions for film and video production companies, ICCs, enterprises and broadcasters. Products include wired and wireless video transmission and lens control systems, live streaming solutions, monitors and camera accessories. Creative Solutions represented approximately 20% of Group revenue in 2022.

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