Our experienced teams, clear strategy, premium brands, efficient supply chain and global distribution focus on delivering long-term value to our shareholders, outstanding products and service to our customers, and rewarding careers for our people.

Business model

Structure for long-term growth and value creation

Clear strategy

Our strategy is focused on delivering long-term growth and margin improvement. We consider how key strategic decisions will impact our stakeholders and the environment.

Our structure

Our structure is simple and lean with only two layers - Group and Divisions. This enables focused decision-making and allows us to react quickly to customer, market and technological changes. Our three Divisions focus on the different needs of our customer segments. They are decentralised and entrepreneurial but work with a global mindset in specific areas, where it makes sense to share our capabilities to benefit our stakeholders.

Robust Group governance

At Group level, we create value by setting and monitoring strategic plans, budgets and forecasts, managing treasury and tax, health and safety, and assessing risk. The team ensures that robust goverance framework, policies and procedures are in place to ensure a strong culture and ethical behaviour, as well as managing acquisitions and disposals, corporate reporting and investor relations.

People, communities and culture

We work across the Group to ensure that we have consistent policies and processes in place to acquire, engage and retain our best talent. We focus on supporting the communities we operate in and further reducing our impact on the environment.

Section 172

Under the 2018 UK Corporate Governance Code and The Companies (Miscellaneous Reporting) Regulations 2018 there is a requirement for the Board to understand the views of the Company’s key stakeholders and to describe how those interests and the matters set out in Section 172 of the Companies Act 2006 have been considered in Board discussions and decision-making. Section 172 imposes a duty on a director to act in a way that he or she considers, in good faith, to be most likely to promote the success of the Company for the benefit of its members as a whole.

How we create value:

Technology leadershipplus

Intelligent and sustained investment in new products, technologies, markets and people enable the Group to ensure that its brands remain at the forefront of the industry, recognised for their premium offerings and innovative technology.

The Group continually obtains feedback on market trends, competitors and their products, from customers, as well as from research. Its experienced, specialist engineers apply new technologies and materials to develop high-quality, high-performance solutions to improve customers’ productivity by developing products which reduce set up time and lower operating costs.

Videndum’s innovative products are protected by patents and trademarks and are marketed under well-known brands. Videndum takes product quality and customer safety very seriously and its products are manufactured to the highest standards and rigorously tested.

The Group is progressively integrating sustainable product development into its brand strategies using a “cradle-to-grave” product life cycle assessment. This includes evaluating raw materials, manufacturing processes, waste, packaging, distribution and end-of-life.

The Group manufactures the majority of its products in-house (principally in Bury St Edmunds (UK), Feltre (Italy) and Cartago (Costa Rica) and works with selected, market-leading partners for specialist solutions. In-house new product development has been supplemented with carefully selected acquisitions or partnerships in new markets and technologies.

Sourcing and manufacturing excellence plus

Sourcing and manufacturing excellence is one of Videndum’s core competitive strengths. We make the majority (c.75%) of the products we sell in house which gives us greater control of the technology, stronger profit margins and a stronger competitive position.

The Group’s three major manufacturing sites in the UK, Italy and Costa Rica are certified ISO 9001 quality management, ISO 14001 environmental management and ISO 45001 health and safety.

Videndum's supply chain is efficient, and our people are highly trained and multi-skilled. We procure materials from reputable suppliers and makes our products in efficient and environmentally friendly operations and, where appropriate, manufacture or source from lower-cost countries such as Costa Rica. Where economically and technically feasible, the Group insources production, especially when Videndum’s sites have stronger environmental credentials than those of external finished goods suppliers. This helps to improve our overall carbon footprint.

The majority of our operations are relatively low-volume, small-batch processes and Videndum’s continuous improvement culture enables us to optimise global operations. We manufacture c.10x more tripods than our closest competitor and we have implemented lean manufacturing and automation to maximise quality, service and efficiency, while reducing costs. Most of our factories are vertically integrated which means we produce many of our components in-house. The 2022 acquisition of Audix expanded our manufacturing footprint in the USA which is a key enabler of our audio strategy. We operate a Group global sourcing office in Shenzhen, China where the team supports vendor management, quality control and product development with strategic vendors across APAC. This further enhances productivity and time to market.

Global distributionplus

We market and sell our products globally via multiple distribution channels, our own sales teams, and through e-commerce via our own and third-party websites.

The majority of our sales are conducted via a global network of distributors, dealers, retailers and e-tailers who sell on to customers. The breadth of our product portfolio and our strong brand heritage are reflected by our global network of channel partners. 

We continue to expand our digital and e-commerce capabilities, working closely with our customers and suppliers to further develop our online presence.

Our Media Solutions Division is considered to have the best digital capabilities in its niche markets which provide a long-term, scalable competitive advantage, including in terms of customer ownership (via a Customer Relationship Management System (“CRM”) across multiple brands). 

We engage with a number of leading logistics partners to ensure responsive and timely delivery of our products to the relevant geography, and remain conscious of the impact of our distribution channels on the environment.