Videndum is positioned at the heart of the global content creation market, with market-leading, premium brands in defensible niches.

Over the past few years, the content creation market has faced multiple unprecedented challenges including COVID-19, writers’ and actors’ strikes and destocking. These challenges have now passed, and the market is forecast to return to growth. Videndum is well positioned to capitalise on the market recovery, leveraging its leadership across all product segments and its unique ability to serve a broad range of market verticals with a comprehensive premium product portfolio.

 

Independent Content Creator (“ICC”) plus

Representing c.44% of revenue

Products used by professional and high-end amateur photographers/videographers to capture high quality photographs or videos in a range of settings.

  • Expected to return to stable growth.
  • Total Served Markets (“TSM”) Growth Compound Annual Growth Rate (“CAGR”) (2024-29) c.3%.

Key market drivers:

  • Demand for photo services and growing amateur interest have now stabilised.
  • Minimal impact from Artificial Intelligence (“AI”) on Videndum products.
  • Return to regular upgrade cycles supported by New Product Development.
  • Channel inventory normalised.

Cine and scripted TVplus

Representing c.26% of revenue

Products used in the production and filming of feature films and scripted prestige TV for streaming platforms, pay TV and/or theatrical release.

  • Expected to return to growth.
  • TSM Growth CAGR (2024-29) c.6%.

Key market drivers:

  • False dawn at the start of 2024 following completion of paused productions.
  • Growth in North America yet to resume.
  • Continued growth in cameras and monitors per set driving volumes.
  • Return to regular upgrade cycles with destocking over.

Broadcastplus

Representing c.20% of revenue

Products used in production of non-scripted TV content, filmed in studio and outdoor settings, including sports, news and other non-scripted content (entertainment, factual etc.)

  • Growth driven by New Product Development and next-generation prompters.
  • TSM Growth CAGR (2024-29) c.3%.

Key market drivers:

  • Strong growth in sports and entertainment content creation.
  • Continued automation driving growth in robotics.
  • Increasing use of robotics in outside broadcasting.