Videndum’s purpose is to “enable our customers to capture and share exceptional content”, and this is what guides us. Our strategy is to focus on the professional end of the content creation market.
The content creation market continues to have good medium-term prospects, with structural growth drivers, and Videndum is uniquely positioned to benefit. Although the cine and scripted TV market is taking more time than anticipated to recover from the strikes, and the consumer and ICC segments of the market are being impacted by the challenging macroeconomic environment, we expect that the demand for, and investment in, original content (e.g. for live news, broadcast sport, reality and scripted TV shows, films, digital visual content for e-commerce and vlogging) will grow in the medium-term.
We continue to focus more tightly on our core markets, particularly for high-end, professional and B2B content creation – where we see the greatest growth potential – and exiting non-core markets. Our long-term strategy is to invest in areas where we can grow organically, while improving our margins.
The business is committed to continually improving the sustainability of our products and reducing the direct and indirect emissions of the Group.
Our core competencies
Technology leadershipplus
We invest strategically in new products, technologies, markets and talent to keep our award-winning brands at the forefront of the industry. By gathering customer and market insights, our specialist engineers develop high quality, high-performance solutions that enhance productivity, reduce setup time and lower costs. Our innovative products, protected by patents and trademarks, are rigorously tested to ensure the highest quality and safety standards. Sustainability is integrated into our brand strategies through Product Life Cycle Assessment practices, evaluating materials, manufacturing, waste and packaging. While we manufacture most products in-house, we work closely with leading partners for specialist solutions.
Worldwide channel strengthplus
We market and sell our products globally via multiple distribution channels. The majority of sales are conducted via a global network of distributors, rental houses, systems integrators, resellers, retailers and e-tailers who sell on to customers. Our Media Solutions Division operates its own distribution company covering the US, UK, EU, China, Japan and Australia through an integrated logistics network. We engage with a number of leading logistics partners to ensure responsive and timely delivery of our products to the relevant geography, and remain conscious of the impact of our distribution channels on the environment.
Sourcing and manufacturing excellenceplus
We manufacture the majority of our products in-house ensuring greater control over technology, stronger margins and a stronger competitive position. Our major manufacturing sites are ISO 9001, ISO 14001, and ISO 45001 certified. We source materials from reputable suppliers and insource where feasible to improve our carbon footprint. Our low-volume, small-batch processes benefit from a culture of continuous improvement, lean manufacturing, and automation, enhancing quality, efficiency and cost control. Our vertically integrated factories produce key components in-house, supported by our Global Sourcing Office in Shenzhen, which manages vendor relationships, quality control and product development across APAC.
Operational efficiencyplus
Operational efficiency is a fundamental part of our strategy, ensuring we remain competitive, resilient and well positioned for recovery and sustainable growth moving forward. At the end of 2024, we announced a comprehensive operational efficiency programme designed to enhance performance and create long-term value. This programme focuses on four key areas: reinstating pricing discipline, improving operational efficiency, driving gross margin, and reducing discretionary spend. By embedding these principles across the Group, we are reinforcing our commitment to financial discipline, operational excellence and delivering returns for our stakeholders