Videndum continues to develop innovative new technology to improve customers’ productivity by developing products which reduce set up time and lower operating costs.

This is becoming increasingly important to customers and drives demand for new and replacement products. Sustained R&D investment is key to enabling Videndum’s premium brands to maintain their already strong market positions and, in places, gain share. Gross R&D spend is targeted at c.5% of revenue.

Key focus areas include robotics and AI-driven technology for broadcast studio automation, high-end audio capture, wireless video transmission systems, heavy-duty lighting stands, and a new range of sustainable portable power solutions based on sodium technology (Anton/Bauer’s Salt-E Dog) for the cine and scripted TV, broadcast and other markets. Salt-E Dog received the “Excellence in Sustainability” Award at the National Association of Broadcasters (“NAB”) annual show in Las Vegas in April 2024. We also leverage our sales organisation to expand geographically where markets are growing, and our presence is low; whilst recognising barriers to entry of this strategy.

Over the past decade, Videndum has increased its addressable markets by expanding its product portfolio, customer base and technology capabilities, through carefully selected acquisitions. While we remain focused on post-strike recovery no acquisitions will occur in the near-term. However, we will continue to review opportunities which could increase our addressable markets and expand our product portfolio, customer base and technology capabilities.

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